Emmett James AI
From a CEO who was where you are

You don't need an AI strategy.
You need AI running through your business.

I shared the same anxiety 18 months ago. I've built five businesses around AI since. Now I'd like to do that for yours.

Start a 30-minute conversation
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02 · Sound familiar?

If any of this sounds familiar.

01
AI comes up in every meeting. You're not sure what to say.
02
Your board will ask soon. You don't have a real answer.
03
Competitors keep mentioning AI. You don't know what they're doing.
04
The same reports, paperwork, reconciliations. Done by hand. Again.
05
Every consultant wants £50k and a strategy deck.
03 · Where AI starts

AI doesn't start with a strategy. It starts with a workflow.

Start with one — to prove the model pays back. Then we do the next. Then the next. AI ends up running everywhere in your business that matters. Paid back in weeks, not quarters.

I built mine first. As an owner-operator of multiple companies, I started small. One workflow. Then another. Now AI runs through all five of my businesses.
04 · The mechanic

What an installed workflow looks like.

One input. Validated outputs. Hours of admin freed. The shape is the same for everything your team does manually today.

05 · Outcomes

What changes for you.

Hours back.
0+ hours / week
Manual work replaced. Predictable. Auditable.
Mistakes down.
to zero
AI doesn't tire, doesn't get bored, doesn't forget step 6.
Output up.
5 5 × output
A team of five doing the output of twenty.
06 · How we work

How it actually works.

01
We get on a call.
30 minutes. You tell me what's eating your time. Free.
02
Your team fills in a short questionnaire.
Twenty minutes each. Tells me what's really happening day-to-day.
03
I come in for a day and write it up.
Short report: where AI fits, what I'd build, what it costs.
04
You choose what happens next.
Training days, embedded time, full installs. Or some mix.
07 · Who we work with

Three sectors. One install pattern.

Consumer brands.
Where margins live in operations.
Creative and media businesses.
Where output volume is the constraint.
Professional services.
Where document and rules work eats the day.
08 · Why me

I'm not a consultant. I'm the operator.

01
I run five businesses today. AI is what makes that possible.
02
Two decades building and running businesses across six different industries. Director or CEO every time.
03
I know the work because I still do the work. I'm not selling you AI — I'm the operator buying it.

I built these workflows in my own businesses first.Then operators I know saw them working — and asked how. So I started installing them for businesses like yours too.

09 · Questions

Three questions worth asking.

I haven't done anything with AI yet. Where do I start? +

Start with one workflow. Not a strategy. Not a tool. Pick ONE job your team does every week — admin, a report, a reconciliation — and we install AI to do it. That's the first thing. The rest follows on from that.

What does this cost? +

First call is free. So is the discovery day that follows. After that it depends on what we install — we agree the shape of the engagement together once we've seen the workflows. Fractional retainer is also available if you want me embedded month to month. I won't quote you before the discovery — anything before then is a guess.

Why are there no client names on this site? +

Because discretion is a feature. Your competitors find out what AI you've installed from your numbers — not from our website. I'm happy to walk you through what's running, under NDA, on the call.

10 · About me
Laurence Emmett — Founder, Emmett James AI
Laurence Emmett
Founder, Emmett James AI
Horsham, West Sussex · CEO, Format Games · FD, the Butchery Group

Twenty-one years of operating.

I started in logistics in my early twenties — area manager at SWR, a national recycling business later acquired by Biffa. From there: eight years as director and co-owner of Cranleigh Scientific, a scientific recruitment firm. Then I bought, ran and later sold a Molly Maid cleaning franchise. The five businesses I'm running today are The Butchery Group — three retail shops co-built from one — a wholesale operation standing up alongside it, and Format Games, the board game manufacturer-publisher I've been CEO of since 2021. All five with AI installed across the business.

Logistics Recruitment Franchise Services Retail Butchery Manufacturing Board games International

Here's what that operator job has actually looked like. Full P&L responsibility every time. Finance Director hat on right now for the butchery group. Seventeen years of B2B sales. Hands-on supply chain — running customer-setup feeds for national retailers. Marketing, product development, manufacturing at scale, hiring and firing, system rebuilds, multi-retailer launches in sixteen countries. There is no function in a small business I haven't personally run.

Based in West Sussex. Married, two boys. Half decent footballer and can hack around a golf course.

11 · Talk

Tell me what your team is doing manually. I'll tell you what could be installed.

A 30-minute conversation. No pitch deck. No follow-up sequence. You leave with one or two specific ideas — useful even if we never work together.